Pharma Omnichannel HCP Engagement Webinar
11th May, 1 PM - 7 PM CET - Price: 200 EUR
*After registering you will have access to the live session and also the recorded version so you can watch all sessions on demand as well.
Agenda
- 13:00 CET – Login
- 13:10 CET – What do Your Customers Want? Let’s Talk About Segmentation – Francisco Javier Fillat, Head of Omnichannel at Takeda
- 13:50 CET – A Glimpse in the Future: How GPT Could Disrupt the Overall Image of Pharmaceutical Companies up to the Omnichannel Strategy – Samuele Doratori, Head of CardioMetabolic & Venous Diseases Global Medical and Patient Affairs at Servier
- 14:30 CET – Transition From a Multichannel to an Omnichannel Strategy in MedTech – Frédéric Baffou, Head of Omnichannel and Digital Marketing Western Europe at Medtronic
- 15:10 CET – Orchestrating Every Customer Touchpoint With a Data-Driven Strategy to Create a Seamless Customer Journey – Julio A. Rodriguez, Director, WW Omnichannel Data Strategy Lead, Hematology & Stacy Trent, Senior Director, Engagement Data and Campaign Management at Bristol Meyers SquibbCAR-T & Oncology at BMS
- 15:50 CET – Building Blocks of Digital Engagement: Leveraging Data and Personalization for Value-Driven Digital Experiences in Pharma – Ari Nurmi – Country Director at Giosg
- 16:00 CET – Coffee Brake
- 16:20 CET – Journey Towards Omnichannel Customer Engagement – Paolo Vitali, Global Head of Omnichannel & Digital Operations at CSL Vifor
- 17:00 CET – Panel Discussion
- 17:20 CET – Demystifying Pharma Omnichannel Engagement – Walid Hamza Abdelhafez, Director, Country Customer Experience & Field Engagement at Novartis
- 18:00 CET – How do We Measure, Value, and Incentivize the Production of Valuable Outcomes to the Customer and the Business – Helge Tennø, Director Customer Experience and Delivery, Global at MSD
- 18:40 CET – Closing Remarks
