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Digital Transformation in Life Sciences – Sales and Marketing for the IT Executives 12 MAY 2022 VIRTUAL ROUNDTABLE PHARMA & BIOTECH Powered by: Register Here

MAY 12 2022

Digital Transformation in Life Sciences – Sales and Marketing for the IT Executives

The Digital Transformation in Life Sciences – Sales & Marketing for the IT executives virtual session offers a unique opportunity for pharma IT executives to confidentially learn, share information, and collaborate with peers. IT executives play an increasingly important part in enabling their organizations to develop productive customer relationships at scale and with intense focus on costs. This session focuses on strategies that IT leaders can use to build a shared vision for how business teams can work collaboratively to power the experiences customers need to receive to drive growth.

Agenda of the roundtable:

3 PM CET – Virtual Roundtable Opening

3:05 PM CET – From technology to trust. What does it take to nurture an alliance between the IT executives and the customer organization?

Moderator – Novo Nordisk – Fernando Javier Pirraglia, Digital, Data and IT Senior Director SEEMEA Region (South & East Europe, Middle East and Africa)

Roundtable Attendees:

  • Astellas Pharma – Richard Pless, Senior Director – Corporate IS Lead
  • CSL Behring – Fari Azad, Head, Business Partner Commercial Operations Digital Transformation
  • Eli Lilly and Company – Gian Mauro Brozzi, MQ IT Director Sesto and global Data
  • Takeda – Rajib Mukherjee, Associate Director, IT (Global IT Lead – Supply Chain Planning)
  • Bayer Pharmaceuticals – Andreas Kuptz, Senior Strategy Consultant, Digital Transformation & IT Strategy
  • AstraZeneca – Wayne Filin-Matthews, Chief Enterprise Architect, Global Head of Enterprise Strategy and Architecture

3:40 PM CET – Presentation by EXEEVO

4:00 PM CET – Powering the digital enterprise. How are IT executives planning to transform their organizations to experience powerhouses?

4:30 PM CET – Virtual Roundtable Closing

Attendees:

The virtual roundtable consists of a KOL moderator and 6 senior IT executives from Pharma organizations.

Roundtable Attendees

  • Fernando Javier Pirraglia

    MODERATOR, Digital, Data and IT Senior Director SEEMEA Region (South & East Europe, Middle East and Africa), Novo Nordisk
  • Rajib Mukherjee

    Associate Director, IT (Global IT Lead - Supply Chain Planning), Takeda
  • Fari Azad

    Head, Business Partner Commercial Operations Digital Transformation, CSL Behring
  • Andreas Kuptz

    Senior Strategy Consultant, Digital Transformation & IT Strategy, Bayer Pharmaceuticals
  • Richard Pless

    Senior Director - Corporate IS Lead, Astellas Pharma
  • Gian Mauro Brozzi

    MQ IT Director Sesto and global Data, Eli Lilly and Company

Who Should Attend?

Pharma & Biotech Professionals such as:

  • Chief Information Officer
  • Group Chief Information Officer
  • SVP IT
  • VP IT
  • Director IT
  • Head IT

Why Should You Attend?

By attending this Exclusive Roundtable you will:

  • Discuss the digital transformation with other IT executives via ZOOM
  • Meet with other senior-lever peers from your industry in an exclusive virtual event
  • Create new business partnerships
  • Learn how other companies deal with the same challenges

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Would you like to join this roundtable?

Fill in the details below and we will contact you!

Fields marked with * are required.

Please select the virtual roundtable or panel discussion you would like to attend.

You can choose multiple roundtables, as well.

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    • HOME
    • Next Events
      • 4th Digital Health Conference
    • Past Events
      • 3rd Pharmacovigilance and Drug Safety Conference
      • 2nd Pharma Omnichannel HCP Engagement Conference in Lisbon
      • Patient Data in A Digital Age Webinar
      • 3rd Digital Health Conference in Lisbon
      • Exploring How Generative AI stands to Revolutionize Pharma CRM EXEEVO
      • October – Exploring How Generative AI stands to Revolutionize Pharma CRM EU EXEEVO
      • October – How Generative AI will Improve Commercial Sales Productivity EU EXEEVO
      • How Generative AI will Improve Commercial Sales Productivity EXEEVO
      • Is your OT Cyber program mature enough? Panel Discussion for IT Executives
      • Pharma Omnichannel HCP Engagement Webinar
      • 2nd Pharmacovigilance and Drug Safety Webinar
      • 2nd MedTech Innovations Webinar
      • 2nd Clinical Trials Innovations Webinar
      • Telehealth in Crisis Webinar HTWB
      • Pharma Digital Transformation Webinar
      • Precision Medicine Webinar
      • Thought Leadership Series EXEEVO
      • Thought Leadership Series EXEEVO 1st Part
      • 2nd Digital Health Webinar
      • Panel Discussion – Leveraging the Value HCPs Place on Scientific Content Tangent90
      • Oncology Immunotherapy Webinar
      • MedTech Innovations Webinar
      • Pharmacovigilance And Drug Safety Webinar
      • Digital Transformation in Life Sciences EXEEVO
      • Successful Omnichannel Commercial Strategies – Leveraging Digital & Personalization EXEEVO
      • The Digitalization of Omnichannel Medical Customer Engagement EXEEVO
      • Operational Excellence – Long-term Go-To-Market Objectives EXEEVO
      • Clinical Research Webinar
      • Commercial Model Design And Execution Virtual Roundtable
      • Digital Health Webinar
    • Our services
    • On-Demand
      • Webinar: From Roadblocks to Results: Overcoming Pharma’s Top Omnichannel Challenges • Inizio Health
      • Precision Medicine Webinar On-Demand
      • Panel Discussion – Leveraging the Value HCPs Place on Scientific Content Tangent90
      • 2nd Digital Health Webinar
      • Oncology Immunotherapy Webinar
      • MedTech Innovations Webinar
      • Pharmacovigilance And Drug Safety Webinar
      • Clinical Research Webinar
      • Digital Health Webinar
    • Contact Us
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    Single Cell Analysis For Cell-Based Therapies

    Personalized medicine is getting implemented through new treatment modalities. Such individualized approaches create new challenges for drug development, especially in the analytical space. With growing precision medicine successes, a balanced approach between individualization of treatments and standardization of methods and materials will become a driver for the broad success of urgently needed new treatments.

    • Scarcity of material for analysis

    • Representative analysis for therapeutic cells

    • Can cell-based therapies be scalable?

     

     

    Anka Ehrhardt
    Director, Cell-Based Sciences

    Merck

     

    Fill in the details below to watch the recorded panel discussion:

    Fields marked with * are required.
    The Value of Community-led, Open Innovation to Unlock Personalized Healthcare

    Personalized healthcare is the next evolution of how we deliver outcomes to patients. We are moving away from treating diseases and towards treating people and bringing outcomes that matter to them. Key to unlocking the promise of personalized healthcare is community involvement… community leadership. This discussion talks about ways in which community-led innovation can bring about the transformation of healthcare towards a more human-centered, personalized approach.

    – The value of first-mile health and important role that a community plays
    – The value of community-led innovation to a pharmaceutical company’s innovation cycle
    – How we can leverage the community to help us innovate our business?

     

     

     

    Michael Duong
    Head of Innovation

    Hoffmann-La Roche Ltd.

     

    Enabling Precision Medicine In Respiratory and Immunology

    New drug approvals for asthma, COPD and other chronic common diseases remain low. Taking a Precision Medicine approach to find the Right Patient will be part of the solution but current examples remain firmly aligned to oncology. By leveraging the worlds genomic data to find new targets and precision medicine strategies, exploiting large phenotyped patient cohorts to understand disease drive and heterogeneity, and accessing target tissue non-invasively to enable longitudinal monitoring of disease activity and drug response, we can change the target paradigm and link the right target to the right patient from the start and finally bring Precsion Medicine to the Respiratory and Immunology therapeutic area.

    – New drug approvals for asthma, COPD and other common diseases remain low
    – Taking a Precision Medicine approach to find the Right Patient is part of the solution
    – By leveraging the worlds genomic data, exploiting large phenotyped cohorts and accessing target tissue non-invasively, we can change the target paradigm, linking the right target to right patient from the start

     

    Adam Platt
    Vice President and Head of Translational Science and Experimental Medicine, Research and Early Development, Respiratory and Immunology (R&I), BioPharmaceuticals R&D

    AstraZeneca

     

    The Key to Digital Health Innovation is The Patient

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    In the talk we will go to the origins and meaning of patient participation and see how it develops in different part of healthcare to support growth and innovation

     

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    Head of Marketing and Customer Experience

    Novamed

     

    Digital Health Unicorn Pathways

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    Global Head G4A – Digital Health Partnerships
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    • QMS requirements for developing SaMD
    • Regulatory activities for Changes to SaMD
    • Validation requirements for SaMD development

     

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    Regulatory Program Director – Personalized Healthcare – Digital Health
    Genentech

    Clinical and Biomarkers Overview in Multiple Myeloma

    Multiple myeloma (MM) is a clonal hematopoietic disorder
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    Bone Marrow microenvironment, monoclonal protein in the blood or
    urine and associated with organ dysfunction.
    Despite advances in therapy, MM remains an incurable malignancy,
    and most patients eventually become refractory to currently available
    treatments. Only 10% – 15% of patients achieve or exceed expected
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    several factors, including age, performance status, comorbidities,
    and the type, efficacy, and tolerance of the previous treatments,
    underlying a strong unmet need for novel treatments for patients with
    R/R disease.
    In my presentation I will first review the overall portfolio at
    Roche/Genentech in the Multiple Myeloma space. Then, since T-cell engaging
    therapies represent a novel and promising new mechanism
    of action to achieve anti-myeloma activity in patients who are R/R to
    existing standard of care therapies, I will discuss in more details the
    clinical activity and biomarkers finding for our T cell-dependent
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    Director, Head of Multiple Myeloma and
    Myeloid malignancies including AML
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    Immunotherapies Targeting Myeloid Cells within the Tumor Microenvironment: Challenges and Opportunities

    Targeting myeloid cells within the tumor microenvironment has
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    cancer. Differences between mouse and human biology of myeloid
    cells are one challenge that makes it difficult to predict efficacy in
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    patients and discuss opportunities to understand and target
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    • Overview of myeloid cells in the tumor microenvironment
    • Differences between human and mice which make mice poor
      predictors of response in patients
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    Incyte

    CAR T-Cell Immunotherapy of Solid Tumors: Parallel Learning from the Clinic and Lab

    CAR T-cell immunotherapy has achieved remarkable success in
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    enabling superior anti-tumour activity in several pre-clinical tumour
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    • An update will be provided on a Phase I clinical trial of panErbB
      CAR T cells in refractory head and neck cancer
    • A new generation CAR technology known as parallel (p)CAR will
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    John Maher
    Chief Scientific Officer
    Leucid Bio

    Oncology Immunotherapy Webinar Program Request

    Request the program here:

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    Signal Evaluation: Causality Assessment in Drug Induced Liver Injury:
    DILI is a rare ADR and can result in jaundice, liver failure, and, in extreme cases, death.
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    • What are the benefits?
    • Current trends and experience
    • What are PSPs?
    • How is the Medical Information department handling PV aspects?
    • How to focus on a patient-centric approach?
    • How/Why to use plain language for patients when contacting them?

     

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    Alex Bica
    Director, Global Clinical Safety and Pharmacovigilance, Global R&D, CSL Behring

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    Anirudha Dambal
    Vice President, Women’s Health,  Siemens Healthineers

    Clinical Research Webinar Program Request

    Request the program here:

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    What Does a Patient-centered Protocol Look Like?

    Why is it so difficult to get a patient for a trial? And once recruited, why is it so difficult to keep the patient in the trial and on the study drug? And has the pandemic stirred this up? Let’s look at what discourages patients to get into, and remain in a trial. And with that in mind, what does the ideal patient-centered protocol looks like? Are patient-centricity and regulatory requirements compatible?

    *Why is it so difficult to get a patient interested in a trial?
    *Why is it so difficult to keep the patient in the trial and on the study drug?
    *What discourages patients upfront, and while in the study?
    *What does the ideal patient-centered protocol looks like?
    *Pandemic mitigation measures

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    – General preparedness and responsiveness of research organizations
    – Impact of remote work
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    Maria Florez, M.A., Mary Jo Lamberti
    TUFTS

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    Tackling the Burden of Chronic Disease with Digital Health

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    Digital Health Technical Advisory Group (DHTAG) Roster of Experts
    WHO

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    Regulator efforts to evolve regulatory frameworks for software products

    Nathan Carrington
    Head of Digital Health and Innovation
    Roche Diagnostics

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